Well-written titles, captions, descriptions, and keywords are essential to help users and search engines understand your images. Good metadata increases visibility, improves search results, and makes your work easier to find.

1. Title – Keep it clear and precise
The title should describe the main subject of your image in a short and direct way.

Good titles:
• describe what is visible in the image
• use simple and natural language
• avoid unnecessary words

Example:
Good: Sunset over Valletta Harbour
Bad: Beautiful amazing sunset photo 123

2. Caption – Add quick context
The caption is a short sentence that adds context to the image.

It should:
• describe what is happening
• add location or situation
• stay short and informative

Example:
Golden sunset view across Valletta’s historic harbour

3. Description – Tell the full story
The description gives more detailed information about the image.

It can include:
• location
• time of day
• atmosphere or mood
• technical or contextual details

Example:
A warm evening sunset illuminating the skyline of Valletta and the Grand Harbour in Malta, with golden reflections on the water.

4. Meta Description – For search engines
The meta description is not always visible on the page, but it is important for search engines.

It should:
• summarise the image clearly
• include important keywords naturally
• stay concise (1–2 sentences)

Example:
Sunset over Valletta Harbour with warm light and historic skyline in Malta.

5. Keywords – Help users find your image
Keywords are very important for search and filtering.

Good keywords:
• are written in lowercase
• are separated by commas
• describe the subject, location, and theme
• avoid repetition and irrelevant terms

Example:
valletta, malta, sunset, harbour, skyline, travel

6. Use the correct language blocks
Always enter your data in the correct language fields.

If your native language is supported, use it. If your language is not available, enter all information in English.

Consistent language usage improves user experience and ensures your images appear correctly across all language versions of the site.

7. Translating your content
Adding multiple language versions greatly increases the visibility of your images. You are encouraged to translate your content into as many supported languages as possible.

When translating:
• focus on meaning, not word-for-word translation
• adapt phrases naturally to each language
• keep descriptions clear and accurate

Automatic translation tools can help, but they are not always reliable for full sentences or longer descriptions. Machine translations may produce unnatural or incorrect results.

AI tools such as ChatGPT can provide better translations, but results should always be reviewed and adjusted where necessary to ensure accuracy and quality.

8. Keep it natural and relevant
Avoid keyword stuffing or adding unrelated words just to gain attention. Search engines and users both prefer clear and honest descriptions.

Tip: Write your text as if you are describing the image to someone who cannot see it.

Clear and well-structured metadata significantly increases the chances of your image being discovered, viewed, and used.